Friday 28th February 2025
What is advertising?
What is the main aim of advertising and what else might it do?
The main aim of advertising is to get the viewers and audiences to be attracted and to convince them the benefits and positive things about there products, or to educate and give them further knowledge on certain topics 
Do now
1. to get peoples interests in a certain product
2. money, educate people persuade audience
3. making adverts to make a profit from it
4. charities, government information
5. the expected elements that you will be included in products
Friday 7th March 2025
Advertising and marketing - codes and conventions
Codes and conventions of print advertising
- name of the brand/product
- Logo
- Slogan
- specific details of USP/product or service
The difference between hard sell and soft sell is when you are making an advert using hard cell they are direct to the point and show you the product and are more bold and obvious when there is an advert using soft sell they make it more less obvious and more about values and lifestyles and less direct
Commercial advertising
Non commercial advertising
- showing the animal in struggle to try and persuade them to donate money
Intertextuality
this advert uses intertextuality because it references as it says for little toughies trying to tell us that kids who were Levis are tough by showing him falling off the wall and instead of cracking he cracks the floor
Historical adverts
Friday 14th March 2025
Do now
1. lifestyles, morals
2. product, title
3. persuasive, imperative
4. hyperbole
5. repetition
Logo and slogan
- logos are bold and obvious
- Slogan is bold and at the top of the page so it is the first thing you notice
Layout
- the logo is central to draw attention
Images
- the main image shows a woman going to have a drink with a man as he has offered a coke
Language
- repetition of coke
Narrative
- the woman who is stereotypically good looking has been offered a drink of coke by the man
Historical Advert set text
Friday 28th March 2025
Do now
1) Macintosh
2) Major quality, Miss sweetly
3) Regency period
4) Aimed at every day working class
5) alliteration
How does the quality street advert use mages and text to create meaning [5 marks]
the quality street advert uses text and images to create meaning by putting the man in the suit to show his status and class and dressing the women similar to the sweets to show that they are objects and the man can choose between them like they are sweets. In the advert there are specific texts that stand out making the viewers known to this information and aware
in the 1950s society was different because they objectified women and made there role in life as a maid and a servant for her husband
Do now
1) how people, groups, issues and events are portrayed in media text
2) 1950s
3) house wives, mothers, domestic
4) Lower class working class
5)
Friday 2nd March 2025
Persuasion in adverts
Rhetorical question - a question that already has an answer
Repetition - repeating something multiple times
Alliteration - using words with the same letters in a row
Emotive Language - words that create an emotional affect
Opinion as fact - an opinion as fact
Celebrity endorsement -
Hyperbole - making something over dramatic
Facts and statistics - stating something real
Direct address - referring to the audiences as we, you, us
Imperative - a command
1. repetition, alliteration
2. direct address
3. triple, alliteration
4. repetition
5. hyperbole, emotive language
Friday 16th May 2025
Do now
1. this girl can
2. to encourage women to take part in more physical activities
3. professionals, athletic, physically fit
4. fear of judgement
5. 2016
Advertising set text 2
Connotations
sweat - working, heat, physical activity
pig - lazy, unfit
Fox - sly, quick, agile
Lexis
"Sweating like a pig feeling like a fox"
sweating like a pig links to being uncomfortable and dirty which usually id not a good thing but adding feeling like a fox this normally links to a woman being "sexy"
Typography
the font on the poster this girl can is serif this is associated with feminism
The serif font has connotations of feminine that can be for younger generations and also older generations
Main image
They have taken a mid shot to focus on the girls upper body top show that she is moving actively and this also makes you more able to see her face and they have made it not a celebrity and more of an average woman in her 30s which makes other individuals feel as if you don't have to be a famous or a celebrity to be confident in yourself. her hair also being scraped back and messy normalises that everyone looks a certain way when doing physical activity.
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