Wednesday 4th June 2025
Film posters introduction
1. which are the big 5 major Hollywood studios
Walt Disney pictures, warner bros, paramount pictures, universal pictures, Columbia pictures
Walt Disney pictures, warner bros, paramount pictures, universal pictures, Columbia pictures
2. what is the main aim of film marketing campaign
connect to the audiences
connect to the audiences
3. what marketing techniques are often used?
4. what information does a film poster need to convey
genre, mood and core themes of the film
5. whats the difference between a teaser poster and a theatrical poster
in the main image it features some of the main actors and actress in the film it also
has 007 written on the top which symbolises James Bond, and on the bottom of the poster
there is an image of an Aston martin which is the car that James bond uses in all his films. The women are in more revealing clothes then the men
Colour palette:
in the film poster there is mainly dark colours in James bond shadow with a white back round, also at the bottom of the poster there are orange colours but the further you go up the poster the colours go into a dark blue
Credit block:
007 - the fame of the character spanning over 60 years over the fame of the actor
Mise en scene:
actors - sophisticated dress, smart and mature facial expression serious film, neon lights of a city
outdoors rural setting you can see a mountain. Car setting - fire/action, you could expect a car chase
Genre:
action - based on Mise en scene, props, guns - expecting a gun fight, images of characters
show protagonist
logo:
007 - known brand, existing audience, expectation audience
Wednesday 11th June 2025
Do now
1. a conglomerate is a large company that owns other companys
2. convergence is the merging of two medias
3. synergy is two brands working together to benefit each other
Film posters
LO: to analyse the film poster set text effectively
Context:
- the film was produced by the British company EON and Distributed in UK cinema by Universal pictures
- so far they have made $774 million
- the films budget was estimated $250-$300 million
Intertextuality - the overlaying of images on the poster refers to previous posters
Props character type
james bond - hero
Wednesday 18th June 2025
Do now
1. The relationship between text
2. story line
3.
4.
5. type of film
Film poster and Representation
images:
in the poster James Bind is the largest which signifies that he is the protagonist, also the way he is dressed in a suit tells us that he is smart and put together and very formal and this could also show us that he has control over things and people
- several Aston Martins in the film, the original one on the poster
- Dr madeleine swan is pictured twice on the poster
- Nomi being the new 007 was reported prior to the film release
Stereotypes:
action genre - male dominated
gender
male - serious, formal, lack of emotion
female - powerful, modest, vain
Age
older - powerful, control, calm, serious - James bond
younger - all characters controlled by James bond
Wednesday 2nd July 2025
Do now
1.protagonist
2.subverted
3.strong and capable
4.older wiser
5.propp
MWTGG film poster and media language analysis
LO: to analyse the film poster for key elements of media language
Context
- Energy crisis in the 1970s
- the film cost $7 million and made $97 million
- a lot of kung fu scenes as it was popular in the time
Trailer
- a lot of women
- long trailer
- a lot less action than the newer movies
1. they have used a montage if images too show all the different characters and objects that play
a part in "The man with the golden gun"
Propp characters James bond
james bond - hero
The film poster uses images to create meaning by displaying different people within the film. for example the first person you see and get drawn attention too is James bond which may link to him being the hero.
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